A New Way to Win the Driver Recruiting and Retention Battle

by, Jeff Swenson Founder & CEO

LineHaul Station

How would you like to strengthen your driver recruiting and retention strategy — in a way that’s fundamentally different from what every other carrier in America is doing?

LineHaul Station has launched a new program designed to do exactly that. Not by dangling empty promises or rehashing the same tired incentives, but by giving truck drivers something they’ve been missing for far too long: respect, dignity, and better conditions on the road.

It’s no secret that many of today’s drivers are frustrated and fed up. While some carriers perform better than others, drivers are increasingly vocal about broken promises — big money that never materializes, home time that disappears, and a romanticized vision of life on the road that rarely matches reality.

No matter where you stand on the “driver shortage” debate, one thing is clear: a serious problem is brewing.

The Real Driver Crisis No One Can Ignore

There is a growing scarcity of high-quality, experienced professional drivers. At the same time, the DOT continues to purge illegal and non-compliant CDLs, while fewer new drivers are entering the industry at all.

Why? Because many simply refuse to endure the lifestyle and working conditions that currently exist.

If carriers want to rebuild — and maintain — a stable base of well-trained, professional drivers, something has to change, and it has to happen soon.

A Different Model, Built for Today’s Reality

Our mission is simple but ambitious: to build a national, private, member-only network of full-service, flex-space truck terminals.

What does that mean in practical terms?

It means carriers only pay for the space they actually use — one day at a time — instead of tying up capital in terminals, leases, or underutilized yards. But this isn’t just about real estate efficiency. It’s about creating better environments for drivers and smarter economics for carriers.

Our terminals are designed to be affordable, scalable, and loaded with meaningful amenities, including:

• Secure tractor and trailer parking

• Fleet repair and maintenance services

• The Outriders Club — a private drivers’ club built to raise standards and restore pride in the profession

Retention Is Cheaper Than Replacement — By a Mile

According to the American Transportation Research Institute, carriers spend over $8,500 per driver per year on replacement and turnover costs.

That money disappears fast — recruiting fees, onboarding, training, lost productivity — all while your operation absorbs the disruption.

Instead of flushing those dollars away, LineHaul Station gives carriers the opportunity to invest in something that actually builds driver loyalty, at a fraction of the cost of turnover.

This isn’t a perk drivers forget about. It’s something they experience, talk about, and value — because it directly improves their daily lives on the road.

Simple for Carriers. Powerful for Drivers.

Drivers become members for free.

Carriers and brokers purchase bundles of digital access passes through a proprietary membership program. These passes can be instantly shared with any driver, making access easy, flexible, and scalable across your fleet.

The result?

• Happier drivers

• Stronger loyalty

• A clear signal that your company genuinely cares about driver well-being

And the economics matter. We’ll show you how this model can reduce operating costs by $0.08 to $0.10 per mile or more — a massive advantage in today’s depressed freight market driven by low rates.

A Recruiting Advantage You Can Actually Feel

Here’s the best part: carriers and brokers who participate gain a real recruiting and retention edge.

The best drivers gravitate toward the best conditions and the carriers who support them. LineHaul Station helps you stand out — not with slogans, but with infrastructure that drivers can see, use, and trust.

This is the kind of value proposition that resonates from the CEO’s office all the way down to dispatch, recruiters, and drivers themselves.

West Memphis: The First Step

We’re currently launching a pilot program for our first terminal hub in West Memphis, and onboarding carriers now.

If you’d like to see our project plans, renderings, and learn how to participate, visit our website here.