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A New Way to Win the Driver Recruiting and Retention Battle
by, Jeff Swenson Founder & CEO LineHaul Station How would you like to strengthen your driver recruiting and retention strategy — in a way that’s fundamentally different from what every other carrier in America is doing ? LineHaul Station has launched a new program designed to do exactly that. Not by dangling empty promises or rehashing the same tired incentives, but by giving truck drivers something they’ve been missing for far too long: respect, dignity, and better condition

LineHaul Station
7 days ago3 min read
The True Cost of Trucking: Truck Terminals
By, Jeff Swenson Founder & CEO of LineHaul Station Most trucking companies spend a lot of time focused on optimizing the asset utilization of their trucks and trailers, but not so much when it comes to their truck terminals. The truth is, new truck terminals are darn expensive. And when you calculate the total development costs divided by the number of tractor trailer spaces it will yield, each parking space is almost the same cost as a new truck. So if you don't like owning

LineHaul Station
Dec 11, 20255 min read
What Will Happen to the Trucking Industry if the Freight Recession Continues?
By, Jeff Swenson Founder & CEO of LineHaul Station What do you think will happen to the trucking industry if the freight recession continues for another 3 years? While that may seem totally implausible to many trucking veterans given the historical length of freight downturns of the past, there doesn't appear to be any clear signs of recovery at this point. And, other economic indicators are sounding off alarms. No one, including me, wants to be the pessimist. But, I think

LineHaul Station
Nov 20, 20254 min read


Elevating the Experience for the Modern Truck Driver
In Episode 15 of The Miles and Mentors Podcast , host Alex Powers sits down with Jeff Swenson , founder of LineHaul Station . Jeff...
js7462
Nov 13, 20241 min read


A New Strategy for Remaking Supply Chain Networks
By, Jeff Swenson Founder & CEO of LineHaul Station So, the other day I registered to attend Council of Supply Chain EDGE conference ,...
js7462
Aug 30, 20242 min read


What Can We Learn From Henry Ford?
By, Jeff Swenson Founder & CEO of LineHaul Station Many entrepreneurs know of the infamous Henry Ford quote that may have never been...
js7462
Aug 30, 20242 min read


Is Freight Relay the Next Shipping Containerization?
By, Jeff Swenson Founder & CEO of LineHaul Station Recently, I was talking with my good friend, Rich Karlgaard , who is a fantastic...
js7462
Aug 30, 20242 min read


Larkin Selected as Top Strategic Advisor in Transportation
It's no surprise to us that you’d be the top choice! Kudos to you my friend…. keep racking up the wins! - Jeff Swenson...
js7462
Mar 6, 20241 min read
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